Inbound Marketing Consultants
Here to help you hone your inbound strategies
Our integrated marketing philosophy sometimes is described as "inbound marketing." That's not just another buzzword du jour.Traditional outbound marketing invades consumers' private space to rudely shove unwanted advertising in their faces. The idea is to goad people into buying your stuff right now.
The stick approach, in other words. Inbound marketing invites customers to opt in democratically by offering them intriguing content that promises tangible value. That way you gradually build awareness and win people's gratitude. The carrot approach, in other words.
A perfect vehicle for this: the egalitarian world of online media. At the hub of inbound marketing strategy is the company website. To bring customers there, inbound marketing uses a broad mix of digital strategies including blogs, podcasts, video, eBooks, e-newsletters, whitepapers and of course SEO - search engine optimization.
What Kind of Content?
Inbound marketing is also sometimes known as "content marketing." The content proffers free knowledge and positions you as a competent expert. Winning that impression brings prospects to the mouth of the purchase funnel.
Many dynamic add-on apps are available to help your new website grab attention, engage visitors and automate common tasks.
They actually move into the funnel when they click on the company's website. At that point, the website offers even more engaging free knowledge. The experience is designed less to sell and more to be of service. The impression of helpful competence gathers momentum in the mind of prospects until finally it attains critical mass and triggers a decision to purchase.
To public relations practitioners, none of the above is new. But their work has traditionally been done through ghost-written letters to the editor, guest colums in the business section and paid "advertorials." Now that content can be published directly online without vetting by a newspaper editor. And it's routed to consumers via Google search or e-mail marketing.
Who Needs Inbound Marketing?
How much money you invest on inbound marketing depends on what kind of product you're selling and what considerations drive purchasers. If you're selling a familiar commodity, and low price is the whole ballgame, blowing a lot of money on inbound marketing is a waste of money.
If, however, you're in a service or technology niche that makes projection of competence mandatory in the minds of customers, consider placing a bet. Your customers don't just care what it costs. They want solid assurance that you know what you're doing. They're not just checking out at the register. It's the start of a relationship. To learn more about the logic behind inbound marketing, and how to put it into action, contact us for a free initial consult.
May We Help You?
Enough about us, though. You need a website that converts visitors into customers. Plus maybe some highly targeted Internet marketing? Rather than drone on about our incomparable passion and superhero creative powers, we'd much rather hear about your project.
May We Help You?
Enough about us, though. You need a website that converts visitors into customers. Plus maybe some highly targeted Internet marketing? Rather than drone on about our incomparable passion and superhero creative powers, we'd much rather hear about your project.
Expert, professional, keyword-rich copywriting for your new website.
We also provide expert search marketing and SEO services.
Expand your customer base with social media marketing.
Equip your new site with a powerful e-mail marketing system.
Gain visibility by implementing best practices in organic SEO.
Hire us to create and manage your PPC Adwords campaigns.
We also provide professional, SEO-savvy blog content.
Before investing big in SEO services, have us do a quick audit.
Friendly, transparent pricing for any work we do.