No Geek Speak Here
We bend over backwards to use plain English
You're in business, maybe shopping for a Milwaukee web designer. You don't speak a word of Geek. Why, then, are people like me talking Geek at you on their websites? I really don't know. It doesn't make sense. They must be assuming that you're a marketing director or IT person from a big company. Folks like that do at least know enough Geek to pay the rickshaw boy and order the Ming Chau Singha Dofu.
At www.javelincommunications.com, we never assume any insider knowledge on the part of visitors. Sitewide, we bend over backwards to avoid Geek speak. If there's absolutely no way around it, we try to explain it in clear, simple terms. See, just like you, I gag on jargon. My eyes are just as apt to roll back into my skull. I've always had this violent reaction when people make things more complicated than they need to be.