On Milwaukee Website Design
From the Independent providers of precision website design and Internet marketing services for Milwaukee, Waukesha and southeastern Wisconsin.

WordPress WooCommerce Threats On The Rise

Keeping Card Swipers At Bay

wodpresss ecoomerce security threatsAs a subscriber to the Sucuri blog, came across this today. By Ben Martin, it's packed with loads of useful info. It's relevant to anyone who's running an e-commerce site based on the WordPress platform. It does however skip one important item.

One of the best ways to protect yourself is to force all transactions off-site and have them be handled directly by your merchant service provider. That's called SIM ("server integration method"). Total techie babble, yeah I know. Another name coined by a nerd in the name of bafflement. But the idea isn't complicated. So here's the gist.

Do not process credit cards yourself on your own website. Have your MSP take care of everything.

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SEO Secret Sauce: Why Google Ranks Your Site Lower

A Pinch And A Dash

seo secret sauceGrandma never measured anything when she baked an apple pie. This is kind of like that. From client to client, the proportion of ingredients always varies. You may not even need all the ingredients, if you are operating in a low-temperature competitive environment. Two or three might do the job. That's important for you to understand, because professional SEO can get really, really expensive.

You will need all the ingredients if you are fighting for supremacy in a hotly competitive space. You can bet that your competitors are using the full-on, unadulterated SEO Secret Sauce. It's why they're at the top of page one in Google in your category, and you're on page two.

Propagate Keywords Effectively

To find you, what terms do they type into Google's search bar? These must be deployed across your website in a series of key elements.

• Page URLs

• Page titles

Page meta descriptions

• Image alt text

• Body text

• Schema markup

• Open Graph markup

Each instance must be unique. Using the same verbiage repeatedly will gain you nothing. You may even be penalized for duplicate content. Keyword propagation is part science, part art. Science helps us choose which words to use. Art comes into play when we embed the words in our content. The search engines don't mind - and even welcome it - when it's done organically, fitting seamlessly, naturally into context. Because Google often publishes keyword snippets verbatim, they need to be endowed with what webmasters call "clickworthiness." There are best-practice technical guidelines for how many characters you can use and how best to deploy keywords in page titles, meta descriptions and content. Think ot it as injecting search terms into your website's DNA.

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Javelin Named Among Top 20 Wisconsin Digital Agencies

Selected By DesignRush

Today I'm pleased to announce that Javelin has been named one of the top 20 digital marketing agencies in Wisconsin by DesignRush Marketplace. DesignRush is an up-and-coming international online directory service matching regional clients with the right web design and marketing firms, by vertical competencies and centers of excellence. They have an informative and sophisticated platform which truly is curated - not pay-for-play. Otherwise, as I told them up front, I would have opted out.

While it's nice to receive this recognition, our greatest satisfaction comes from doing good work on behalf of our clients. Their approval is the only accolade that matters in the long run. And, we understand that it needs to be earned every day, over and over. Only the indolent rest on their laurels, or find gratification in seeing their name listed in some industry directory.

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How To Fix Those Pesky Mixed-Content Errors

No 'Unauthorized Scripts'

How to fix mixed-content errors on your WordPress or Joomla website.

If you own a Joomla or WordPress site, and you have an SSL certificate, it may be displaying this error message in Google Chrome and some other major browsers. You'll see a tiny little icon at top right in your browser bar. Does it signal a breach? No. Does it pose a gigantic security risk? Usually not. Is your website broken/infected? Not at all. But, is it something you need to address?

Yes, and soon. Why?

1. We don't want to scare visitors away.

2. We need to keep Google happy.

What Is It About?

It's called "mixed content." Your website has a proper SSL certificate, which encrypts all transactions between the user's device and your server. Thanks to SSL, your pages load as "https" (hypertext tranfer protocol secure). All good. However, buried within your website are plugins and apps which might not be current. They might be referencing old resources around the Internet which are not connection-encrypted. Quite often the problem is an archaic path to a Google font. So although your website serves up to browsers via https, it may well contain a lot of garbage http links.

That's one reason why you need to keep all your extensions, components, widgets and plugins updated. Those updates gradually clean up big messes - until finally eliminating all nonencrypted server connections, thus minimizing your risk of being hacked.

Do "unauthenticated sources" really pose a danger to users? Very, very, very rarely. That's why Chrome shows users a discreet little warning, instead of actually blocking the site from loading. I'm a longtime user of Malwarebytes Pro. Not even that has ever blocked me from opening a site which bore this little caution flag. While we need to fix it, this is nothing that needs to keep you up at night. The only pain it's causing is some harm to your Google ranking.

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