On Milwaukee Website Design
From the Independent providers of precision website design and Internet marketing services for Milwaukee, Waukesha and southeastern Wisconsin.

Don't It Yourself

Should you build your own website?

Thinking To Build Your Own Website?

Inexpensive, yes, but lots of costly downsides

Should you hire a web design agency or should you attempt to build your own website with one of the cheap template systems out there? Here are my top ten reasons to go with a pro.

1) You have no idea what good looks like. You haven't studied web design. You have no professional experience and no clue how to tell an effective website from an ineffective website.

2) You're not creative. Creativity is an innate gift which can be cultivated but not taught. You don't have it if you didn't gravitate toward one of the creative professions.

3) You don't know anything about marketing and branding unless you've studied it rigorously or have acquired training on the job. You have no idea how to most effectively position your product, relative to the competition, and sell it to customers. That you think you know, when you have zero distance from the problem, ought to give you a heart attack.

4) You don't know anything about SEO and digital marketing unless, again, you've studied it rigorously or acquired on-the-job experiential training. After you've built your website, you have no idea how to rank high in the major search engines. You also have no idea how to leverage social media to get found.

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Sometimes, You Want Professionals

Sometimes you need an Internet marketing professional.

Sometimes nothing will do except a true Internet marketing professional.

Why Hire a Web Design Pro

Relatively speaking, less expensive than you think

With all the cheap options for building template-based do-it-yourself websites, why have it done professionally? I'll boil it down to just two words: "distinctive" and "effective." Those 20 total characters are the difference.

Let's take on Wix websites for a moment. To my eye they all share a generic look. You don't have to look inside the source code to know that you have landed on a Wix website.

As opposed to that paradigm, a custom website will look "distinctive," conveying the idea that your company offers a completely unique value-added proposition. There's no one else quite like you. You are in a class by yourself. Your competitors? A bunch of third-rate wannabees.

You're a future Milwaukee web design customer of ours if you place a value on distinctive. If you don't think that being distinctive matters enough that you are willing to pay for it, you'll go to Wix.com right now.

Be aware though that their websites are not free, as the ads tout. You'll be paying $50 a year for a site that's wallpapered with Wix ads. So really, at the low end of the price range, you are renting space on an Internet billboard. Ad-free Wix websites start at about $110 per year.

Right now, the only add-on app is an e-commerce module. Serious business users will go with the so-called "unlimited" plan at $150 per year. First-year domain fees are covered, but you will pay for subsequent renewals.

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How Branding Informs Web Design

Why Not 'Web Branding'

'Web design' is really a subset of brand development

People in my business talk about web design as if it were a separate, distinct, stand-alone profession. One that invites wild, almost garish creativity. To the point that you see crazy calls to action such as "Let's get funky." It's true that today the graphic possibilities are limited only by the developer's creative imagination.

But here at Javelin we believe that raw creativity must be rigorously disciplined. Because "web design" in fact belongs to a long-established, mature marketing discipline called branding.

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The New Mandatory: Responsive Design

Get Mobile Or Go Home

Mobile web design is here to stay

Worldwide sales of tablets will top 100 million this year. Next year, if the trend continues, tablet sales will surpass notebook sales for the first time. Right now among US mobile subscribers, smartphones outnumber cell phones. With young people leading the way, the way we use the Internet is changing at lightspeed.

Enter the new "mobile-responsive" web design. Pioneered by Twitter, this amazing new technology allows construction of websites that work equally well on all handheld Internet devices. By automatically detecting which kind of device is querying the site, the site cleverly resizes the layout. It's based on a dynamic grid system operating behind the scenes of the desktop view of your website.

We're talking universal optimization of the viewing experience. On any device, wherever there are bars, the site will be easy to use with a minimum of resizing, panning and scrolling. The secret? A fluid layout system which sizes elements proportionately, in percentages, rather than absolute pixel measurements. As an added benefit, pages load faster, and overall functionality improves.

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Normalizing The Vocabulary of Web Design

Jargon-free website design services.

No Geek Speak Here

We bend over backwards to use plain English

You're in business, maybe shopping for a Milwaukee web designer. You don't speak a word of Geek. Why, then, are people like me talking Geek at you on their websites? I really don't know. It doesn't make sense. They must be assuming that you're a marketing director or IT person from a big company. Folks like that do at least know enough Geek to pay the rickshaw boy and order the Ming Chau Singha Dofu.

At www.javelincommunications.com, we never assume any insider knowledge on the part of visitors. Sitewide, we bend over backwards to avoid Geek speak. If there's absolutely no way around it, we try to explain it in clear, simple terms. See, just like you, I gag on jargon. My eyes are just as apt to roll back into my skull. I've always had this violent reaction when people make things more complicated than they need to be.

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Open Source Web Design = Freedom

The New CMS Website Builders

A better way to build better websites

Once upon a time, all websites were hand-made. Someone sat at a screen and wrote miles of HTML text. The miles of code were uploaded to the Internet to take the site live. Then, for ease of use, an expensive, bad-tempered content management system (CMS) got grafted on. Plenty of ugliness often ensued. It was the best way to go about it at the time, but thankfully times have changed. You the client now possess unprecedented freedom.

Today websites are built from the ground up with a CMS. It serves as the site chassis – its technical backbone. Other programs are plugged in to control the overall look and feel of the site; and perform specific tasks such as e-commerce. When you build websites like that, CMS headaches go away. Everything works together in harmony.

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