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Relativity Theory of SEO Purchasing

A relativity theory of SEO investment

Don't Be Over-Sold Seo Services

Hire only as much SEO services as you really need

SEO investments: a new relativity theory

These days anybody who owns a website is going to be besieged by aggressive SEO sales pitches. You'll be told that your SEO pretty much sucks, and it's damaging your business. Let's get a few things straight.

SEO is an advertising tool which exists alongside and complements all your other marketing channels. Your investment in SEO needs to be apportioned relative to all your customer engagement strategies. The level of investment also should be apportioned relative to measurable traffic goals which you set.

Those goals in turn have to be set relative to other related goals in the arenas of revenue and profits. In other words, investing in SEO needs to be contemplated relative to the entirety of the puzzle. Salespeople shoving this one piece in your face and telling you that you need it are just blowing smoke.

Making SEO decisions rationally is a challenge for many companies because SEO often resides in the domain of IT and is hidden in the budget of IT. Things get done just because they're possible, wasting time and money.

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SEO Optimize Your Page Titles

Less Is All

Get more with short, gemlike title tags

Website owners who sell online rely on web surfers finding their pages through organic searches. The title of a page is less important nowadays with the advent of structured-data markup ("rich snippets"). But it still matters a great deal, and the rules have changed. The so-called "long-tail title" clings to a stubborn fan base among many SEO consultants. My own experience leads in the opposite direction.

Whenever I build a new site with the SEO built in from the ground up, I closely regulate title length and I check it in Google Webmaster Tools. Webmaster Tools will list all pages that have titles Google regards as too long. When Google flags something, Google means business. This system is their way of discouraging brazen keyword stuffing. It's not possible to stuff a mile of keywords into 55 characters. Those 55 characters are now the optimal length of a page title, for the purposes of organic SEO.

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How Much Is Enough | Milwaukee SEO Services

Be Smart About Buying SEO

Hard-sellers are eveywhere these days

Seems like everybody is selling SEO. You wake up one morning, and your dog has a new gig selling SEO door-to-door. He's partners with a pony. You're already getting robo e-mails from SEO companies. Soon they'll be robo-calling you 24/7. I haven't yet seen my first SEO billboard. It's coming.

But really, do you need it? Not necessarily. If I were you, I'd look at this just like at any decision to put money back into the business.

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Organic Food for Your Google Ranking | Milwaukee SEO

Slow-Cooked Feast

Organic SEO Begs Patience

But it's unbeatable over the long haul

To hell with it if it's not instant. So goes the mantra of this our brave new world. That's why it's always a bit of an uphill battle to sell something that by definition takes its own sweet time: organic SEO. Whereas PPC is fast food cooked in a fryer, you cook organic SEO slowly in a crock pot. Takes way longer, but the nutritional value is so much higher. And the health benefits so much longer-lasting.

"Organic" Google listings are much more credible to users - three times more credible than paid PPC search results, in fact. But it's neither cheap nor fast. Success requires time, dedication and patience. Think of PPC as a battle-winning strategy, and SEO as a war-winning strategy.

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