On Milwaukee Website Design
From the Independent providers of precision website design and Internet marketing services for Milwaukee, Waukesha and southeastern Wisconsin.

SEO Secret Sauce: Why Google Ranks Your Site Lower

A Pinch And A Dash

seo secret sauceGrandma never measured anything when she baked an apple pie. This is kind of like that. From client to client, the proportion of ingredients always varies. You may not even need all the ingredients, if you are operating in a low-temperature competitive environment. Two or three might do the job. That's important for you to understand, because professional SEO can get really, really expensive.

You will need all the ingredients if you are fighting for supremacy in a hotly competitive space. You can bet that your competitors are using the full-on, unadulterated SEO Secret Sauce. It's why they're at the top of page one in Google in your category, and you're on page two.

Propagate Keywords Effectively

To find you, what terms do they type into Google's search bar? These must be deployed across your website in a series of key elements.

• Page URLs

• Page titles

Page meta descriptions

• Image alt text

• Body text

• Schema markup

• Open Graph markup

Each instance must be unique. Using the same verbiage repeatedly will gain you nothing. You may even be penalized for duplicate content. Keyword propagation is part science, part art. Science helps us choose which words to use. Art comes into play when we embed the words in our content. The search engines don't mind - and even welcome it - when it's done organically, fitting seamlessly, naturally into context. Because Google often publishes keyword snippets verbatim, they need to be endowed with what webmasters call "clickworthiness." There are best-practice technical guidelines for how many characters you can use and how best to deploy keywords in page titles, meta descriptions and content. Think ot it as injecting search terms into your website's DNA.

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Javelin Named Among Top 20 Wisconsin Digital Agencies

Selected By DesignRush

Today I'm pleased to announce that Javelin has been named one of the top 20 digital marketing agencies in Wisconsin by DesignRush Marketplace. DesignRush is an up-and-coming international online directory service matching regional clients with the right web design and marketing firms, by vertical competencies and centers of excellence. They have an informative and sophisticated platform which truly is curated - not pay-for-play. Otherwise, as I told them up front, I would have opted out.

While it's nice to receive this recognition, our greatest satisfaction comes from doing good work on behalf of our clients. Their approval is the only accolade that matters in the long run. And, we understand that it needs to be earned every day, over and over. Only the indolent rest on their laurels, or find gratification in seeing their name listed in some industry directory.

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Organic Food for Your Google Ranking | Milwaukee SEO

Slow-Cooked Feast

Organic SEO nourishment for your Google ranking.To hell with it if it's not instant. So goes the mantra of this our brave new world. That's why it's always a bit of an uphill battle to sell something that by definition takes its own sweet time: organic SEO. Whereas PPC is fast food cooked in a fryer, you cook organic SEO slowly in a crock pot. Takes way longer, but the nutritional value is so much higher. And the health benefits so much longer-lasting.

"Organic" Google listings are much more credible to users - three times more credible than paid PPC search results, in fact. But it's neither cheap nor fast. Success requires time, dedication and patience. Think of PPC as a battle-winning strategy, and SEO as a war-winning strategy.

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How Much Is Enough | Milwaukee SEO Services

Buy Smart

Buy SEO with your eyes wide open.

Seems like everybody is selling SEO. You wake up one morning, and your dog has a new gig selling SEO door-to-door. He's partners with a pony. You're already getting robo e-mails from SEO companies. Soon they'll be robo-calling you 24/7. I haven't yet seen my first SEO billboard. It's coming.

But really, do you need it? Not necessarily. If I were you, I'd look at this just like at any decision to put money back into the business.

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SEO Optimize Your Page Titles

Less Is All

Website owners who sell online rely on web surfers finding their pages through organic searches. The title of a page is less important nowadays with the advent of structured-data markup But it still matters a great deal, and the rules have changed. The so-called "long-tail title" clings to a stubborn fanbase among many SEO consultants. My own experience leads in the opposite direction.

Whenever I build a new site with the SEO built in from the ground up, I closely regulate title length and I check it in Google Webmaster Tools. Webmaster Tools will list all pages that have titles Google regards as too long. When Google flags something, Google means business. This system is their way of discouraging brazen keyword stuffing. It's not possible to stuff a mile of keywords into 55 characters. Those 55 characters are now the optimal length of a page title, for the purposes of organic SEO.

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Relativity Theory of SEO Purchasing

SEO Hustles

A relativity theory of SEO investment

These days anybody who owns a website is going to be besieged by aggressive SEO sales pitches. You'll be told that your SEO pretty much sucks, and it's damaging your business. Let's get a few things straight.

SEO is an advertising tool which exists alongside and complements all your other marketing channels. Your investment in SEO needs to be apportioned relative to all your customer engagement strategies. The level of investment also should be apportioned relative to measurable traffic goals which you set.

Those goals in turn have to be set relative to other related goals in the arenas of revenue and profits. In other words, investing in SEO needs to be contemplated relative to the entirety of the puzzle. Salespeople shoving this one piece in your face and telling you that you need it are just blowing smoke.

Making SEO decisions rationally is a challenge for many companies because SEO often resides in the domain of IT and is hidden in the budget of IT. Things get done just because they're possible, wasting time and money.

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