A Pinch And A Dash
Grandma never measured anything when she baked an apple pie. This is kind of like that. From client to client, the proportion of ingredients always varies. You may not even need all the ingredients, if you are operating in a low-temperature competitive environment. Two or three might do the job. That's important for you to understand, because professional SEO can get really, really expensive.
You will need all the ingredients if you are fighting for supremacy in a hotly competitive space. You can bet that your competitors are using the full-on, unadulterated SEO Secret Sauce. It's why they're at the top of page one in Google in your category, and you're on page two.
Propagate Keywords Effectively
To find you, what terms do they type into Google's search bar? These must be deployed across your website in a series of key elements.
• Page URLs
• Page titles
• Page meta descriptions
• Image alt text
• Body text
Each instance must be unique. Using the same verbiage repeatedly will gain you nothing. You may even be penalized for duplicate content. Keyword propagation is part science, part art. Science helps us choose which words to use. Art comes into play when we embed the words in our content. The search engines don't mind - and even welcome it - when it's done organically, fitting seamlessly, naturally into context. Because Google often publishes keyword snippets verbatim, they need to be endowed with what webmasters call "clickworthiness." There are best-practice technical guidelines for how many characters you can use and how best to deploy keywords in page titles, meta descriptions and content. Think ot it as injecting search terms into your website's DNA.