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Official emblem of the distinctive Milwaukee web designers known for highest-quality work

Milwaukee Web Design And Development

414-405-7162
Official emblem of the distinctive Milwaukee web designers known for highest-quality work
414-405-7162

Milwaukee Web Design And Development

Javelin Communications on Facebook
Javelin Communications on LinkedIn
Javelin Communications is on Twitter
Official emblem of the distinctive Milwaukee web designers known for highest-quality work

Milwaukee Web Design And Development

414-405-7162
Javelin Communications on Facebook
Javelin Communications on LinkedIn
Javelin Communications is on Twitter
Milwaukee Web Design logo
Become iconic with Milwaukee web design by Javelin
Edit

Milwaukee Custom Website Design

Milwaukee Custom Website Design

Become Iconic

What we do is more like web branding. It pushes the envelope of conventional web design. Come to think now, let's feed that danged envelope into the shredder.

Milwaukee Custom Website Design

Become Iconic

What we do is more like web branding. It pushes the envelope of conventional web design. Come to think now, let's feed that danged envelope into the shredder.

Become Iconic

What we do is more like web branding. It pushes the envelope of conventional web design. Come to think now, let's feed that danged envelope into the shredder.

Milwaukee Custom Website Design

Milwaukee Custom Website Design

Milwaukee Custom Website Design

Become Iconic

What we do is more like web branding. It pushes the envelope of conventional web design. Come to think now, let's feed that danged envelope into the shredder.

Become Iconic

What we do is more like web branding. It pushes the envelope of conventional web design. Come to think now, let's feed that danged envelope into the shredder.

Become Iconic

What we do is more like web branding. It pushes the envelope of conventional web design. Come to think now, let's feed that danged envelope into the shredder.

Edit

Building Brands, Not Just Websites

Building Brands


Not Just Websites

We're different from other local web development companies in that many of our projects go beyond building a better website, to building a stronger brand, brick by brick. Sometimes it's for startups; other times it's for mature companies which have had some struggles; or find themselves facing new, tougher competition.
 
Also unusual in this business, we write great copy - if you need that along with website design. We believe that strong brands are polished speakers, fully leveraging the power of language. Compelling words need to complement compelling visuals for a truly effective projection of your brand value.
 
To build a compelling brand, all your communications vehicles must be on-message, seamlessly aligned and working in harmony. It's critical to gaining mindshare among future customers. Never look at your website as some kind of stand-alone asset.
 
"Web design" is at best a superficial label for what we bring. We provide comprehensive, integrated digital marketing built outward from distinctive custom websites, informed by the best practices in branding, such that in building your new website we can cite a strategic rationale for every creative choice along the way.

What's Our Default Style?

There is none. It all depends on what you need. We aren't into making sweeping, dogmatic proclamations about which web design philosophy reigns supreme over all pretenders. That's because style is plastic. Our favorite style is whatever we the agency and you the customer jointly determine stands the best chance of getting the best results.
 
It might turn out that what you need is something exuberantly inventive, dynamic and colorful - per the homepage of javelincommunications.com. Or, we might determine that what you need is something elegant, restrained, dignified and understated, with a muted color palette.
 
Maybe you'll fall somewhere in between - or in a category which is yet to be invented, described and catalogued. We follow one and only one paradigm: Within the constraints of budget and time, which approach will most effectively and efficiently advance your business?

"But I already have something in mind"

On the other hand, what if you want to provide the content? And you already mocked up a design? No problem. We'll faithfully execute your vision and quickly migrate all your copy. To save more money, we also can train you to migrate the copy yourself. It's easy once you get to know the website control panel.
 
We build with Joomla and WordPress because they're the quickest, most intuitive way to install your site's technical infrastructure. It's just plain faster and therefore cheaper, yet still able to produce websites that pack a visual wallop.
 
It's not unusual at all for new clents to come to the table already possessing a pretty good idea what they want. A lot of agencies chafe at that because the owners are promoting their own creative brand which carries forward a proprietary visual signature. Not us.
 
Because the only brand we're interested in promoting is yours.

Building Brands, Not Just Websites

We're different from other local web development companies in that many of our projects go beyond building a better website, to building a stronger brand, brick by brick. Sometimes it's for startups; other times it's for mature companies which have had some struggles; or find themselves facing new, tougher competition.
 
Also unusual in this business, we write great copy - if you need that along with website design. We believe that strong brands are polished speakers, fully leveraging the power of language. Compelling words need to complement compelling visuals for a truly effective projection of your brand value.
 
To build a compelling brand, all your communications vehicles must be on-message, seamlessly aligned and working in harmony. It's critical to gaining mindshare among future customers. Never look at your website as some kind of stand-alone asset.
 
"Web design" is at best a superficial label for what we bring. We provide comprehensive, integrated digital marketing built outward from distinctive custom websites, informed by the best practices in branding, such that in building your new website we can cite a strategic rationale for every creative choice along the way.

What's Our Default Style?

There is none. It all depends on what you need. We aren't into making sweeping, dogmatic proclamations about which web design philosophy reigns supreme over all pretenders. That's because style is plastic. Our favorite style is whatever we the agency and you the customer jointly determine stands the best chance of getting the best results.
 
It might turn out that what you need is something exuberantly inventive, dynamic and colorful - per the homepage of javelincommunications.com. Or, we might determine that what you need is something elegant, restrained, dignified and understated, with a muted color palette.
 
Maybe you'll fall somewhere in between - or in a category which is yet to be invented, described and catalogued. We follow one and only one paradigm: Within the constraints of budget and time, which approach will most effectively and efficiently advance your business?

"But I already have something in mind"

On the other hand, what if you want to provide the content? And you already mocked up a design? No problem. We'll faithfully execute your vision and quickly migrate all your copy. To save more money, we also can train you to migrate the copy yourself. It's easy once you get to know the website control panel.
 
We build with Joomla and WordPress because they're the quickest, most intuitive way to install your site's technical infrastructure. It's just plain faster and therefore cheaper, yet still able to produce websites that pack a visual wallop.
 
It's not unusual at all for new clents to come to the table already possessing a pretty good idea what they want. A lot of agencies chafe at that because the owners are promoting their own creative brand which carries forward a proprietary visual signature. Not us.
 
Because the only brand we're interested in promoting is yours.

Building Brands, Not Just Websites

We're different from other local web development companies in that many of our projects go beyond building a better website, to building a stronger brand, brick by brick. Sometimes it's for startups; other times it's for mature companies which have had some struggles; or find themselves facing new, tougher competition.
 
Also unusual in this business, we write great copy - if you need that along with website design. We believe that strong brands are polished speakers, fully leveraging the power of language. Compelling words need to complement compelling visuals for a truly effective projection of your brand value.
 
To build a compelling brand, all your communications vehicles must be on-message, seamlessly aligned and working in harmony. It's critical to gaining mindshare among future customers. Never look at your website as some kind of stand-alone asset.
 
"Web design" is at best a superficial label for what we bring. We provide comprehensive, integrated digital marketing built outward from distinctive custom websites, informed by the best practices in branding, such that in building your new website we can cite a strategic rationale for every creative choice along the way.

What's Our Default Style?

There is none. It all depends on what you need. We aren't into making sweeping, dogmatic proclamations about which web design philosophy reigns supreme over all pretenders. That's because style is plastic. Our favorite style is whatever we the agency and you the customer jointly determine stands the best chance of getting the best results.
 
It might turn out that what you need is something exuberantly inventive, dynamic and colorful - per the homepage of javelincommunications.com. Or, we might determine that what you need is something elegant, restrained, dignified and understated, with a muted color palette.
 
Maybe you'll fall somewhere in between - or in a category which is yet to be invented, described and catalogued. We follow one and only one paradigm: Within the constraints of budget and time, which approach will most effectively and efficiently advance your business?

What's Our Default Style?

On the other hand, what if you want to provide the content? And you already mocked up a design? No problem. We'll faithfully execute your vision and quickly migrate all your copy. To save more money, we also can train you to migrate the copy yourself. It's easy once you get to know the website control panel.
 
We build with Joomla and WordPress because they're the quickest, most intuitive way to install your site's technical infrastructure. It's just plain faster and therefore cheaper, yet still able to produce websites that pack a visual wallop.
 
It's not unusual at all for new clents to come to the table already possessing a pretty good idea what they want. A lot of agencies chafe at that because the owners are promoting their own creative brand which carries forward a proprietary visual signature. Not us.
 
Because the only brand we're interested in promoting is yours.

We're different from other local web development companies in that many of our projects go beyond building a better website, to building a stronger brand, brick by brick. Sometimes it's for startups; other times it's for mature companies which have had some struggles; or find themselves facing new, tougher competition.
 
Also unusual in this business, we write great copy - if you need that along with website design. We believe that strong brands are polished speakers, fully leveraging the power of language. Compelling words need to complement compelling visuals for a truly effective projection of your brand value.
 
To build a compelling brand, all your communications vehicles must be on-message, seamlessly aligned and working in harmony. It's critical to gaining mindshare among future customers. Never look at your website as some kind of stand-alone asset.
 
"Web design" is at best a superficial label for what we bring. We provide comprehensive, integrated digital marketing built outward from distinctive custom websites, informed by the best practices in branding, such that in building your new website we can cite a strategic rationale for every creative choice along the way.

What's Our Default Style?

There is none. It all depends on what you need. We aren't into making sweeping, dogmatic proclamations about which web design philosophy reigns supreme over all pretenders. That's because style is plastic. Our favorite style is whatever we the agency and you the customer jointly determine stands the best chance of getting the best results.

It might turn out that what you need is something exuberantly inventive, dynamic and colorful - per the homepage of javelincommunications.com. Or, we might determine that what you need is something elegant, restrained, dignified and understated, with a muted color palette.
 
Maybe you'll fall somewhere in between - or in a category which is yet to be invented, described and catalogued. We follow one and only one paradigm: Within the constraints of budget and time, which approach will most effectively and efficiently advance your business?

"But I already have something in mind"

On the other hand, what if you want to provide the content? And you already mocked up a design? No problem. We'll faithfully execute your vision and quickly migrate all your copy. To save more money, we also can train you to migrate the copy yourself. It's easy once you get to know the website control panel.
 
We build with Joomla and WordPress because they're the quickest, most intuitive way to install your site's technical infrastructure. It's just plain faster and therefore cheaper, yet still able to produce websites that pack a visual wallop.
 
It's not unusual at all for new clents to come to the table already possessing a pretty good idea what they want. A lot of agencies chafe at that because the owners are promoting their own creative brand which carries forward a proprietary visual signature. Not us.
 
Because the only brand we're interested in promoting is yours.

Building Brands, Not Just Websites

We're different from other local web development companies in that many of our projects go beyond building a better website, to building a stronger brand, brick by brick. Sometimes it's for startups; other times it's for mature companies which have had some struggles; or find themselves facing new, tougher competition.
 
Also unusual in this business, we write great copy - if you need that along with website design. We believe that strong brands are polished speakers, fully leveraging the power of language. Compelling words need to complement compelling visuals for a truly effective projection of your brand value.
 
To build a compelling brand, all your communications vehicles must be on-message, seamlessly aligned and working in harmony. It's critical to gaining mindshare among future customers. Never look at your website as some kind of stand-alone asset.
 
"Web design" is at best a superficial label for what we bring. We provide comprehensive, integrated digital marketing built outward from distinctive custom websites, informed by the best practices in branding, such that in building your new website we can cite a strategic rationale for every creative choice along the way.

What's Our Default Style?

There is none. It all depends on what you need. We aren't into making sweeping, dogmatic proclamations about which web design philosophy reigns supreme over all pretenders. That's because style is plastic. Our favorite style is whatever we the agency and you the customer jointly determine stands the best chance of getting the best results.

It might turn out that what you need is something exuberantly inventive, dynamic and colorful - per the homepage of javelincommunications.com. Or, we might determine that what you need is something elegant, restrained, dignified and understated, with a muted color palette.
 
Maybe you'll fall somewhere in between - or in a category which is yet to be invented, described and catalogued. We follow one and only one paradigm: Within the constraints of budget and time, which approach will most effectively and efficiently advance your business?

"But I already have something in mind"

On the other hand, what if you want to provide the content? And you already mocked up a design? No problem. We'll faithfully execute your vision and quickly migrate all your copy. To save more money, we also can train you to migrate the copy yourself. It's easy once you get to know the website control panel.
 
We build with Joomla and WordPress because they're the quickest, most intuitive way to install your site's technical infrastructure. It's just plain faster and therefore cheaper, yet still able to produce websites that pack a visual wallop.
 
It's not unusual at all for new clents to come to the table already possessing a pretty good idea what they want. A lot of agencies chafe at that because the owners are promoting their own creative brand which carries forward a proprietary visual signature. Not us.
 
Because the only brand we're interested in promoting is yours.

Building Brands, Not Just Websites

Building Brands, Not Just Websites

We're different from other local web development companies in that many of our projects go beyond building a better website, to building a stronger brand, brick by brick. Sometimes it's for startups; other times it's for mature companies which have had some struggles; or find themselves facing new, tougher competition.
 
Also unusual in this business, we write great copy - if you need that along with website design. We believe that strong brands are polished speakers, fully leveraging the power of language. Compelling words need to complement compelling visuals for a truly effective projection of your brand value.
 
To build a compelling brand, all your communications vehicles must be on-message, seamlessly aligned and working in harmony. It's critical to gaining mindshare among future customers. Never look at your website as some kind of stand-alone asset.
 
"Web design" is at best a superficial label for what we bring. We provide comprehensive, integrated digital marketing built outward from distinctive custom websites, informed by the best practices in branding, such that in building your new website we can cite a strategic rationale for every creative choice along the way.

What's Our Default Style?

There is none. It all depends on what you need. We aren't into making sweeping, dogmatic proclamations about which web design philosophy reigns supreme over all pretenders. That's because style is plastic. Our favorite style is whatever we the agency and you the customer jointly determine stands the best chance of getting the best results.

It might turn out that what you need is something exuberantly inventive, dynamic and colorful - per the homepage of javelincommunications.com. Or, we might determine that what you need is something elegant, restrained, dignified and understated, with a muted color palette.
 
Maybe you'll fall somewhere in between - or in a category which is yet to be invented, described and catalogued. We follow one and only one paradigm: Within the constraints of budget and time, which approach will most effectively and efficiently advance your business?

"But I already have something in mind"

On the other hand, what if you want to provide the content? And you already mocked up a design? No problem. We'll faithfully execute your vision and quickly migrate all your copy. To save more money, we also can train you to migrate the copy yourself. It's easy once you get to know the website control panel.
 
We build with Joomla and WordPress because they're the quickest, most intuitive way to install your site's technical infrastructure. It's just plain faster and therefore cheaper, yet still able to produce websites that pack a visual wallop.
 
It's not unusual at all for new clents to come to the table already possessing a pretty good idea what they want. A lot of agencies chafe at that because the owners are promoting their own creative brand which carries forward a proprietary visual signature. Not us.
 
Because the only brand we're interested in promoting is yours.

Selected as one of Wisconsin's top digital agencies. View our profile.

For Milwaukee web design, discover the Javelin difference.
The Javelin Difference

What's The Difference?

What's The Difference?

Our low-overhead structure means lower fees for you.

Our low-overhead structure means lower fees for you.

We always speak in plain English to our customers.

We always speak in plain English to our customers.

We are precocious grownups, not precocious puppies.

We are precocious grownups, not precocious puppies.

We write great copy if you need more than just design.

We write great copy if you need more than just design.

We are marketing creatives first, techies second.

We are marketing creatives first, techies second.

We'll grok your business faster than you can say quick.

We'll grok your business faster than you can say quick.

We ourselves are small, and we love small accounts.

We ourselves are small, and we love small accounts.

We will not hold you hostage to proprietary solutions.

We will not hold you hostage to proprietary solutions.

We really enjoy helping clients learn for themselves.

We really enjoy helping clients learn for themselves.

What's The Difference?

What's The Difference?

Our low-overhead business model means lower fees for you.

We always speak in plain English to our customers.

We are precocious grownups, not precocious puppies.

We write great copy if you need more than just design.

We are marketing creatives first, techies second.

We'll grok your business faster than you can say quick.

We ourselves are small, and we love small accounts.

We will not hold you hostage to proprietary solutions.

We really enjoy helping clients learn for themselves.

What's The Difference?

Our low-overhead business model means lower fees for you.

We always speak in plain English to our customers.

We are precocious grownups, not precocious puppies.

We write great copy if you need more than just design.

We are marketing creatives first, techies second.

We'll grok your business faster than you can say quick.

We ourselves are small, and we love small accounts.

We will not hold you hostage to proprietary solutions.

We really enjoy helping clients learn for themselves.

What's The Difference?

Our low-overhead business model means lower fees for you.

We always speak in plain English to our customers.

We are precocious grownups, not precocious puppies.

We write great copy if you need more than just design.

We are marketing creatives first, techies second.

We'll grok your business faster than you can say quick.

We ourselves are small, and we love small accounts.

We will not hold you hostage to proprietary solutions.

We really enjoy helping clients learn for themselves.

Whatever your project, we have a web design pricing plan to fit your budget and your bottom line.
For Website Design And A Whole Lot More
Need Help With?
In building websites we never use stock themes and templates.

Design

In building websites we never use stock themes and templates.

Content

In building websites we never use stock themes and templates.

Branding

In building websites we never use stock themes and templates.

SEO

In building websites we never use stock themes and templates.

Mobile web

In building websites we never use stock themes and templates.

Social media

In building websites we never use stock themes and templates.

Metrics

In building websites we never use stock themes and templates.

Tuning

In building websites we never use stock themes and templates.

Adwords

We Do That

Need Help With?

In building websites we never use stock themes and templates.

design

In building websites we never use stock themes and templates.

copywriting

In building websites we never use stock themes and templates.

branding

In building websites we never use stock themes and templates.

SEO

In building websites we never use stock themes and templates.

mobile web

In building websites we never use stock themes and templates.

social media

In building websites we never use stock themes and templates.

metrics

In building websites we never use stock themes and templates.

speed tuning

In building websites we never use stock themes and templates.

adwords

In building websites we never use stock themes and templates.

photography

In building websites we never use stock themes and templates.

graphics

In building websites we never use stock themes and templates.

video

We Do That Too
Need Help With?
In building websites we never use stock themes and templates.

Design

In building websites we never use stock themes and templates.

Content

In building websites we never use stock themes and templates.

Branding

In building websites we never use stock themes and templates.

SEO

In building websites we never use stock themes and templates.

Mobile web

In building websites we never use stock themes and templates.

Social media

In building websites we never use stock themes and templates.

Metrics

In building websites we never use stock themes and templates.

Tuning

In building websites we never use stock themes and templates.

Adwords

We Do That

Need Help With?

In building websites we never use stock themes and templates.

web design

In building websites we never use stock themes and templates.

copywriting

In building websites we never use stock themes and templates.

branding

In building websites we never use stock themes and templates.

SEO

In building websites we never use stock themes and templates.

mobile web

In building websites we never use stock themes and templates.

social media

In building websites we never use stock themes and templates.

metrics

In building websites we never use stock themes and templates.

speed tuning

In building websites we never use stock themes and templates.

adwords

In building websites we never use stock themes and templates.

photography

In building websites we never use stock themes and templates.

graphics

In building websites we never use stock themes and templates.

video

We Do That Too

Need Help With?

In building websites we never use stock themes and templates.

design

In building websites we never use stock themes and templates.

copywriting

In building websites we never use stock themes and templates.

branding

In building websites we never use stock themes and templates.

SEO

In building websites we never use stock themes and templates.

mobile web

In building websites we never use stock themes and templates.

social media

In building websites we never use stock themes and templates.

metrics

In building websites we never use stock themes and templates.

speed tuning

In building websites we never use stock themes and templates.

adwords

In building websites we never use stock themes and templates.

photography

In building websites we never use stock themes and templates.

graphics

In building websites we never use stock themes and templates.

video

We Do That Too

Need Help With?

In building websites we never use stock themes and templates.

design

In building websites we never use stock themes and templates.

copywriting

In building websites we never use stock themes and templates.

branding

In building websites we never use stock themes and templates.

SEO

In building websites we never use stock themes and templates.

mobile web

In building websites we never use stock themes and templates.

social media

In building websites we never use stock themes and templates.

metrics

In building websites we never use stock themes and templates.

speed tuning

In building websites we never use stock themes and templates.

adwords

In building websites we never use stock themes and templates.

photography

In building websites we never use stock themes and templates.

graphics

In building websites we never use stock themes and templates.

video

We Do That Too

Need Help With?

In building websites we never use stock themes and templates.

web design

In building websites we never use stock themes and templates.

copywriting

In building websites we never use stock themes and templates.

branding

In building websites we never use stock themes and templates.

SEO

In building websites we never use stock themes and templates.

mobile web

In building websites we never use stock themes and templates.

Social media

In building websites we never use stock themes and templates.

metrics

In building websites we never use stock themes and templates.

speed tuning

In building websites we never use stock themes and templates.

photography

In building websites we never use stock themes and templates.

graphics

In building websites we never use stock themes and templates.

video

We Do That Too
Edit
Words Matter

To become iconic it's got to read great, not just look great. A movie can have an amazing look. But if the script sucks and the story stinks, everybody walks out or clicks away. And that director never gets to make another film.

Words Matter

To become iconic it's got to read great, not just look great. A movie can have an amazing look. But if the script sucks and the story stinks, everybody walks out or clicks away. And that director never gets to make another film.

Words Matter

To become iconic it's got to read great, not just look great. A movie can have an amazing look. But if the script sucks and the story stinks, everybody walks out or clicks away. And that director never gets to make another film.

Words Matter

To become iconic it's got to read great, not just look great. A movie can have an amazing look. But if the script sucks and the story stinks, everybody walks out or clicks away. And that director never gets to make another film.

Words Matter

To become iconic it's got to read great, not just look great. A movie can have an amazing look. But if the script sucks and the story stinks, everybody walks out or clicks away. And that director never gets to make another film.

Words Matter

To become iconic it's got to read great, not just look great. A movie can have an amazing look. But if the script sucks and the story stinks, everybody walks out or clicks away. And that director never gets to make another film.

We substantially write most of the sites we design. What's even more unusual is that we write well. Most design agencies and studios can't write for squat. You're going to be assigned a green junior associate.
 
Javelin founder Jim Gribble got his start in the newspaper business and underwent years of indentured training as a writer. He sold his first story when he was 19 and has been writing for a living - one way or another - since his mid 20s. His command of language shows in his work.
 
We do have a recommended style. It is elegantly simple, and it follows three dictates.
 
First, economy. Use words sparingly, come right to the point and then make the point in a creative way that grabs attention. That's the essence of friendliness on the Web. You'll be seen as user-hostile if your content meanders and drones on.
 
Second, brand reinforcement. Effective Internet copywriting vigorously projects your brand values while seizing every opportunity to reinforce your value-added proposition. Sometimes, the value-added proposition is difficult for the client to articulate. Or the client's value-added vision might be incomplete. We can help you clarify all of that in writing the website.
 
Third, SEO mindfulness. While still observing the above prime directives, the copy must judiciously embed your high-power Google keywords. They are how people find a company like you on the Internet. You might think you already know some of the keywords. But research and testing are the only means of knowing for sure. There are going to be some surprises.

A Few Other Simple Rules

• Be terse, presenting your information in enticing little bites.

• Put the good stuff first. Users will just scroll down to it anyway, skipping all the fluff; so please save them that trouble.

• Better yet: Completely delete fluff.

• Eschew jargon; such a turn-off. If you must use, explain it clearly for folks. Never assume they understand.

• Be conversational; walk away from stilted.

• Include calls to action.

• Be humble and accessible; never brag.

• Please, no massive blocks of daunting gray text.

• Lighten up the copy with plenty of subheadings.

• If you make people scroll down beyond two screens, you are running on, annoyingly.

• The bullet point is your best friend

We substantially write most of the sites we design. What's even more unusual is that we write well. Most design agencies and studios can't write for squat. You're going to be assigned a green junior associate.
 
Javelin founder Jim Gribble got his start in the newspaper business and underwent years of indentured training as a writer. He sold his first story when he was 19 and has been writing for a living - one way or another - since his mid 20s. His command of language shows in his work.
 
We do have a recommended style. It is elegantly simple, and it follows three dictates.
 
First, economy. Use words sparingly, come right to the point and then make the point in a creative way that grabs attention. That's the essence of friendliness on the Web. You'll be seen as user-hostile if your content meanders and drones on.
 
Second, brand reinforcement. Effective Internet copywriting vigorously projects your brand values while seizing every opportunity to reinforce your value-added proposition. Sometimes, the value-added proposition is difficult for the client to articulate. Or the client's value-added vision might be incomplete. We can help you clarify all of that in writing the website.
 
Third, SEO mindfulness. While still observing the above prime directives, the copy must judiciously embed your high-power Google keywords. They are how people find a company like you on the Internet. You might think you already know some of the keywords. But research and testing are the only means of knowing for sure. There are going to be some surprises.

A Few Other Simple Rules

• Be terse, presenting your information in enticing little bites.

• Put the good stuff first. Users will just scroll down to it anyway, skipping all the fluff; so please save them that trouble.

• Better yet: Completely delete fluff.

• Eschew jargon; such a turn-off. If you must use, explain it clearly for folks. Never assume they understand.

• Be conversational; walk away from stilted.

• Include calls to action.

• Be humble and accessible; never brag.

• Please, no massive blocks of daunting gray text.

• Lighten up the copy with plenty of subheadings.

• If you make people scroll down beyond two screens, you are running on, annoyingly.

• The bullet point is your best friend

We substantially write most of the sites we design. What's even more unusual is that we write well. Most design agencies and studios can't write for squat. You're going to be assigned a green junior associate.
 
Javelin founder Jim Gribble got his start in the newspaper business and underwent years of indentured training as a writer. He sold his first story when he was 19 and has been writing for a living - one way or another - since his mid 20s. His command of language shows in his work.
 
We do have a recommended style. It is elegantly simple, and it follows three dictates.
 
First, economy. Use words sparingly, come right to the point and then make the point in a creative way that grabs attention. That's the essence of friendliness on the Web. You'll be seen as user-hostile if your content meanders and drones on.
 
Second, brand reinforcement. Effective Internet copywriting vigorously projects your brand values while seizing every opportunity to reinforce your value-added proposition. Sometimes, the value-added proposition is difficult for the client to articulate. Or the client's value-added vision might be incomplete. We can help you clarify all of that in writing the website.
 
Third, SEO mindfulness. While still observing the above prime directives, the copy must judiciously embed your high-power Google keywords. They are how people find a company like you on the Internet. You might think you already know some of the keywords. But research and testing are the only means of knowing for sure. There are going to be some surprises.

A Few Other Simple Rules

• Be terse, presenting your information in enticing little bites.

• Put the good stuff first. Users will just scroll down to it anyway, skipping all the fluff; so please save them that trouble.

• Better yet: Completely delete fluff.

• Eschew jargon; such a turn-off. If you must use, explain it clearly for folks. Never assume they understand.

• Be conversational; walk away from stilted.

• Include calls to action.

• Be humble and accessible; never brag.

• Please, no massive blocks of daunting gray text.

• Lighten up the copy with plenty of subheadings.

• If you make people scroll down beyond two screens, you are running on, annoyingly.

• The bullet point is your best friend

We substantially write most of the sites we design. What's even more unusual is that we write well. Most design agencies and studios can't write for squat. You're going to be assigned a green junior associate.
 
Javelin founder Jim Gribble got his start in the newspaper business and underwent years of indentured training as a writer. He sold his first story when he was 19 and has been writing for a living - one way or another - since his mid 20s. His command of language shows in his work.
 
We do have a recommended style. It is elegantly simple, and it follows three dictates.
 
First, economy. Use words sparingly, come right to the point and then make the point in a creative way that grabs attention. That's the essence of friendliness on the Web. You'll be seen as user-hostile if your content meanders and drones on.
 
Second, brand reinforcement. Effective Internet copywriting vigorously projects your brand values while seizing every opportunity to reinforce your value-added proposition. Sometimes, the value-added proposition is difficult for the client to articulate. Or the client's value-added vision might be incomplete. We can help you clarify all of that in writing the website.
 
Third, SEO mindfulness. While still observing the above prime directives, the copy must judiciously embed your high-power Google keywords. They are how people find a company like you on the Internet. You might think you already know some of the keywords. But research and testing are the only means of knowing for sure. There are going to be some surprises.

A Few Other Simple Rules

• Be terse, presenting your information in enticing little bites.

• Put the good stuff first. Users will just scroll down to it anyway, skipping all the fluff; so please save them that trouble.

• Better yet: Completely delete fluff.

• Eschew jargon; such a turn-off. If you must use, explain it clearly for folks. Never assume they understand.

• Be conversational; walk away from stilted.

• Include calls to action.

• Be humble and accessible; never brag.

• Please, no massive blocks of daunting gray text.

• Lighten up the copy with plenty of subheadings.

• If you make people scroll down beyond two screens, you are running on, annoyingly.

• The bullet point is your best friend

We substantially write most of the sites we design. What's even more unusual is that we write well. Most design agencies and studios can't write for squat. You're going to be assigned a green junior associate.
 
Javelin founder Jim Gribble got his start in the newspaper business and underwent years of indentured training as a writer. He sold his first story when he was 19 and has been writing for a living - one way or another - since his mid 20s. His command of language shows in his work.
 
We do have a recommended style. It is elegantly simple, and it follows three dictates.
 
First, economy. Use words sparingly, come right to the point and then make the point in a creative way that grabs attention. That's the essence of friendliness on the Web. You'll be seen as user-hostile if your content meanders and drones on.
 
Second, brand reinforcement. Effective Internet copywriting vigorously projects your brand values while seizing every opportunity to reinforce your value-added proposition. Sometimes, the value-added proposition is difficult for the client to articulate. Or the client's value-added vision might be incomplete. We can help you clarify all of that in writing the website.
 
Third, SEO mindfulness. While still observing the above prime directives, the copy must judiciously embed your high-power Google keywords. They are how people find a company like you on the Internet. You might think you already know some of the keywords. But research and testing are the only means of knowing for sure. There are going to be some surprises.

A Few Other Simple Rules

• Be terse, presenting your information in enticing little bites.

• Put the good stuff first. Users will just scroll down to it anyway, skipping all the fluff; so please save them that trouble.

• Better yet: Completely delete fluff.

• Eschew jargon; such a turn-off. If you must use, explain it clearly for folks. Never assume they understand.

• Be conversational; walk away from stilted.

• Include calls to action.

• Be humble and accessible; never brag.

• Please, no massive blocks of daunting gray text.

• Lighten up the copy with plenty of subheadings.

• If you make people scroll down beyond two screens, you are running on, annoyingly.

• The bullet point is your best friend

Filed under:

Milwaukee web design/

our approach

To grow your business, you need a professionally designed website
Take The Internet Seriously

Take It Seriously

not like these other people

"We learned our lesson the hard way."

"Doing it ourselves on the cheap didn't pan out."

"For a while there I wasn't sure we were going to make it."

"I thought it was just a bunch of hype."

"The phone stopped ringing."

"I'm kicking myself now."

Take It Seriously

not like these other people

"We learned our lesson the hard way."

"Doing it ourselves on the cheap didn't pan out."

"For a while there I wasn't sure we were going to make it."

"I thought it was just a bunch of hype."

"The phone stopped ringing."

"I'm kicking myself now."

Take It Seriously

not like these other people

"We learned our lesson the hard way."

"Doing it ourselves on the cheap didn't pan out."

"For a while there I wasn't sure we were going to make it."

"I thought it was just a bunch of hype."

"The phone stopped ringing."

"I'm kicking myself now."

Take It Seriously
not like these other people

"We learned our lesson the hard way."

"Doing it ourselves on the cheap didn't pan out."

"For a while there I wasn't sure we were going to make it."

"I thought it was just a bunch of hype."

"The phone stopped ringing."

"I'm kicking myself now."

Take It Seriously
not like these other people

"We learned our lesson the hard way."

"Doing it ourselves on the cheap didn't pan out."

"For a while there I wasn't sure we were going to make it."

"I thought it was just a bunch of hype."

"The phone stopped ringing."

"I'm kicking myself now."

Builders Of Distinctive Custom Websites - Javelin
no
cookie
cutters
In building websites we never use stock themes and templates.

We employ ​many different technologies to build websites. Any platform you like. There's just one thing we almost always oppose: using a stock template or hosted DIY website builder. It's cheap, sure. But, do you really want to look like everybody else? That's not how you compete

no
cookie
cutters
In building websites we never use stock themes and templates.

We employ ​many different technologies to build websites. Any platform you like. There's just one thing we almost always oppose: using a stock template or hosted DIY website builder. It's cheap, sure. But, do you really want to look like everybody else? That's not how you compete

no
cookie
cutters
In building websites we never use stock themes and templates.

We employ ​many different technologies to build websites. Any platform you like. There's just one thing we almost always oppose: using a stock template or hosted DIY website builder. It's cheap, sure. But, do you really want to look like everybody else? That's not how you compete

no
cookie
cutters
In building websites we never use stock themes and templates.

We employ ​many different technologies to build websites. Any platform you like. There's just one thing we almost always oppose: using a stock template or hosted DIY website builder. It's cheap, sure. But, do you really want to look like everybody else? That's not how you compete

no
cookie
cutters
In building websites we never use stock themes and templates.

We employ ​many different technologies to build websites. Any platform you like. There's just one thing we almost always oppose: using a stock template or hosted DIY website builder. It's cheap, sure. But, do you really want to look like everybody else? That's not how you compete

no
cookie
cutters
In building websites we never use stock themes and templates.

We employ ​many different technologies to build websites. Any platform you like. There's just one thing we almost always oppose: using a stock template or hosted DIY website builder. It's cheap, sure. But, do you really want to look like everybody else? That's not how you compete