We substantially write most of the sites we design. What's even more unusual is that we write well. Most design agencies and studios can't write for squat. You're going to be assigned a green junior associate.
 
Javelin founder Jim Gribble got his start in the newspaper business and underwent years of indentured training as a writer. He sold his first story when he was 19 and has been writing for a living - one way or another - since his mid 20s.
 
Our copywriting skills are especially important to small business owners. Many times they know generally what they want to say about their company. But they don't know how to say it concisely and vividly, in a way that grabs attention and sticks tenaciously in the mind of the customer.
 
While we can write in any style, there's one which we recommend by default. It is elegantly simple, and it follows three dictates.
 
First, economy. Use words sparingly, come right to the point and then make the point in a creative way that grabs attention. That's the essence of friendliness on the Web. You'll be seen as user-hostile if your content meanders and drones on.
 
Second, brand reinforcement. Effective Internet copywriting vigorously projects your brand values while seizing every opportunity to reinforce your value-added proposition. Sometimes, the value-added proposition is difficult for the client to articulate. Or the client's value-added vision might be incomplete. We can help you clarify all of that in writing the website.
 
Third, SEO mindfulness. While still observing the above prime directives, the copy must judiciously embed your high-power Google keywords. They are how people find a company like you on the Internet. You might think you already know some of the keywords. But research and testing are the only means of knowing for sure. There are going to be some surprises.