Label Wanted

Label Wanted

I'm a writer who designs. A designer who codes. A coder who markets. A marketer who does SEO. An SEO expert who provides tech support. A techie who writes strategic plans. A strategist who dreams up winning taglines.

So when people ask what I do, I struggle to answer, because I'm the man without a category. One that comes close is "polymath." But to be called a polymath, one needs to be considered a genius. Which I'm not. I'm just good at the many different things that go into building an effective, state-of-art website.

We often are forced into wearing multiple hats because the company downsized. In my case it was something I sought. I'm too restlessly curious to specialize in just one thing. That's going to be the big difference when you engage Javelin Communications to design your website and help with your Internet marketing. You're getting a lot more than a geek.

Of course if you need me to just be your geek, we can do that. But maybe you're looking for something more. You're looking for someone who can be a strategic, creative and technical partner, all rolled into one.

Who Does The Designing?

I do most of the work around here. Instead of having employees, I use contract associates, depending on the complexity of the job. If we need a genius software engineer, for example, I hire him as needed. We've collaborated for many years. He likes not having a full-time gig that requires coming into the office every day. If we want to elevate your project into the realm of brilliant, I also may add a genious photographer and graphic designer. But mostly you will be dealing directly with the owner. That's me.

A lot of people in this line of work come from fine arts backgrounds. That's not me. I'm a no-nonsense commercial advocate who started out as a hard-boiled and fearless big-city newsman - bit of a throwback personality. I left journalism in 1991 to write creatively and then segued into a successful second career in marketing, advertising and public relations.

I have worked for some large companies, but my niche is small and medium-sized enterprises which can benefit the most from the unique set of skills I bring. Small-business web design for Milwaukee was where Javelin Communications began. And it's where we still live today.

Please feel free to give me a call, and let's chat about your project.

-Jim Gribble 

Javelin Communications founder Jim Gribble has worked as a communications executive in health care, direct marketing, business-to-business advertising and higher education. A former director of marketing for Milwaukee Area Technical College, he began his career as a front-line reporter for The Milwaukee Journal. View his profile on LinkedIn.