Invest In Having It Done Right
Why spend the extra money for a truly distinctive custom website that's been professionally written, designed and built? It's a huge competitive issue. And yet you might see it as a low priority. You might think you can get by with just good enough. You might think this is a place where you can skimp.
You'd be wrong. Nowadays, people who are considering doing business with you form their first impression by visiting your website. Your website is where the conversation begins, or never starts. You will lose out if your website suffers in comparison to the competition. It can't look dated, read poorly and work badly.
Having an amateurish website steals credibility from every product and service you offer. It says unequivocally that are not someone to be taken seriously. The cloud it casts over you is potentially a company killer. You compete in this new realm just as surely as you compete on price and quality.
Your website is the wellspring of your corporate identity. Beyond informing, it needs to inspire. The process by which customers come to believe in products and services is an emotional one, far more to a degree than commonly thought. Believing is a journey of complex emotions, and it all begins with your website.
If you're reading this, you already are sold on the need for a website. The decision you are weighing is whether to attempt it yourself or hand it off to a pro. Maybe you've been trying to do it yourself, which is why it still isn't done. Or you have done it yourself, and that didn't go so well.
Aside from all the good reasons to hire a professional, there's this great reason for you to not do it. You're no good at it. If you were, you be us and you'd be doing it all day for a living. What you're best at is running your business. And so give yourself a present by investing the money to have your website professionally done.
It's the gift that earns big dividends.