Power Storytelling
For any media and any purpose, from taglines to annual reports, we can write it. We produce lively, clean, crisp and compelling copy. Our comfort zone spans all arenas of advocacy and all modes of expression. We write for results, walking in the shoes of the reader.
An incisive analytical framework guides our approach. We pierce through the clutter to get to the heart of the story. Then we tell it in a way that grabs audience attention. We can adapt to any style, but our default mode of expression is elegantly simple.
A Level Field
Marketing communications is a land of silos. You know the labels – public relations, media relations, corporate communications, strategic communications, community relations, reputation management, advancement, development, sales, marketing, branding . . .
In fact, all are closely related branches of a single tree called Integrated Advocacy.
Thinking Small
Most agencies only want the big accounts. Because they are the meal ticket, the big accounts pretty much monopolize client services.
We are different in that we like small accounts — independent practitioners, sole proprietors, entrepreneurs, partner-owners and nonprofits, for example.
Our Process
If you've ever been pitched by an agency, you will have been exposed to elaborate process diagrams designed to conjure stupefying complexity. Our campaign development process has three basic parts. "Discover, Enlighten, Persuade."
They're easy to explain without a multimedia show.
