Scalable, Integrated Milwaukee SEO Services
Web Developers Who Build In Get-Found From the Ground Up
You could have the greatest website ever. But you will have gained nothing unless people find it. That simply won't happen without some smart, serious labor. The truth is, getting found takes hard work. For customers who will be counting on their site for things like lead generation and member recruitment, Javelin offers a range of traffic-building services. We're talking, of course, about SEO - search engine optimization.
Search engines expect your site to be easy to understand. We improve your grade by writing neat, clean Google-friendly web addresses, titles and descriptions for every article and image. These must be catchy as well as descriptive, enticing people to click. They also must employ appropriate "keywords" (search terms). Your high-power keywords can be ferretted out through online research. We then apply them to the labeling of your site; and embed them in your actual articles. All of this has to follow best-practice technical guidelines. The final, critical step is to create a proper sitemap and submit it to the major search engines to ensure that they inventory your entire website. For a more complete discussion of content optimization, see Behind the Magic.
Inbound Link Building
Google also grades your site based on its interconnectedness. The more clicks that point to you, the higher your grade. There's a lot of legwork in finding and then exploiting these opportunities. Only some of them will be free. In other cases you take out a paid ad on someone else's site.
Do you ever stop to wonder why big companies have so many bloggers? Each blog is an inbound link to the company website. Another common tactic: Become a guest blogger on other sites and include a link back to you. Take care, though. Junk posts will be discounted by the search engines. It can lead to your site being blacklisted. You must be prepared to share helpful, relevent information. There's a big industry in free-lance bloggers who hire themselves out to handle all the writing and posting for you.
Search Engine Ads
This is how you get found overnight and quickly build high traffic. We design a campaign around your high-power keywords. You are charged only when someone clicks your ad. Keywords are sold at auction, so expect to pay more for highly coveted ones. You also will pay more to get on page one of the search results. We can precisely geo-target your campaign. The ads themselves will be a few brief lines of text; Yahoo also lets you take out "display" ads containing graphic elements. Clicks can be monitored in real time. Your ads and budget can be fine-tuned continually for optimal results.
Social Media Ads
In this case, you aren't renting keywords. Your ad will be shown to users whose demographic profiles indicate potential interest in your product or service. It's an attractive option in that your ad can be geo- and demo-targeted.
Social Networking/Video Streaming
We install the latest social sharing technology on your site, just like you see everywhere on this website. It enables visitors to instantly tell their friends about you. Javelin can help you set up a corporate page on social media sites to build your own network of fans. Also enlist followers with a blog that we build right into your website. And, talk to us about Internet video. Not only can we show it. We also can produce it for you.
Javelin Communications... Leaders in Milwaukee Web Design
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