Javelin Communications founder Jim Gribble shares news, views and insights.New Look for Javelin

Regular visitors will immediately note a total reboot of Javelin's look and feel. After two years, it was time for an update. Our capabilities have come a long way. So has our favorite website platform, Joomla. You're looking at a latest-generation Joomla site, using the new, fantastic version 2.5 content management system.

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Reinventing New

By redefining the "new" in your business, you build major image capital without a major capital investment.A client we just love had a perceived problem. Not much new was happening at the comany, so there wasn't much attention-getting fodder for their e-blasts. Or so they thought. It depends on how you define "new."

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What's the Story?

We understand that great, creative storytelling always drives marketing.Recently I had a fascinating talk about Twitter with a smart, young, enterprising practitioner. She really showed her smarts in understanding that new media is all about something really old — crisp, effective storytelling.

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Doing the World

The owner of World Yachts bought into our belief that that your business website needs to be professionally written by an adult for adults.You need a website to be in business today, no matter how small you are. It needs to not just look great, but be professionally written – by an adult for adults. Eric Jones bought into those beliefs in hiring us to build a new site for his independent boat brokerage, World Yachts Inc.

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Building Blocks

New modular technologies let you upgrade your online presence for a fraction of the price of a custom product.Welcome to our website. The parts cost $140. That's right. Modular web publishing lets you upgrade your online presence for a fraction of the price of a custom product.

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On Message

Your brand message works much like the layout of any office suite.The owner of Aperias Management Services had identified a great niche and built a solid business plan. But like many startup entrepreneurs she needed some help in developing the plan into a compelling brand platform.

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Plan to Win

A good strategic marketing plan is the key to winning the race.Marketing gurus just adore the word "viral." It's so totally now, right? Actually not. Thousands if not millions of small businesses got their start virally, through old-fashioned word-of-mouth.

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